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SEM News - Search Engine Marketing News

Google to offer advertisers click fraud stats | CNET News.com:
"Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads.
With changes the company is set to make to its AdWords system late Tuesday, advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google. "

posted at 1:00 PM on Wednesday, July 26, 2006



Database guru to run Yahoo social search research | CNET News.com:
"Yahoo said on Monday it named a top academic database expert to head its research team studying links between computer and human-aided Web search."

posted at 5:58 PM on Tuesday, July 25, 2006



Center for Media Research - Daily Brief:
"According to BIGresearch's June Consumer Intentions and Actions Survey, when asked how often they research products online before buying them in person or in a store, 87% of nearly 7,500 respondents said they did so occasionally to regularly. "

posted at 8:43 AM on Friday, July 21, 2006



Click fraud increasing, study finds | CNET News.com:
"The rate of fraudulent clicks on search-related online ads rose to 14.1 percent last quarter, up from 13.7 percent for the first quarter, according to a study released Monday.
The click fraud industry average for high-priced terms--those costing the advertiser more than $2 per click--was 20.2 percent, while the click fraud rate at big search sites like Google and Yahoo was 12.8 percent, up from 12.1 percent in the first quarter, Click Forensics found in its study, which included a survey of more than 1,300 online marketers."

posted at 12:25 PM on Tuesday, July 18, 2006



Microsoft looks to foil Web spammers | CNET News.com:
"Researchers at Microsoft have developed a tool to scrub search engines of major Web sites that pollute search results and ultimately help clean the Web of spam.
Called Strider Search Defender, the tool is designed to dig out Web pages that are a front for spam Web sites, according to a paper published by Microsoft researchers on Thursday. These Web pages typically reside on blogging sites and other services that provide free Web space, the researchers said. "

posted at 12:06 PM on Saturday, July 15, 2006



What Google Said When You Weren't Listening:
"Google provides web masters with plenty of guidelines and tips for building a Google-Friendly site."

posted at 7:44 AM on Thursday, July 13, 2006



Internet advertising | The ultimate marketing machine | Economist.com:
"pay-per-click remains much more efficient than traditional marketing for many advertisers. It is the fastest-growing segment of the online advertising market."

posted at 10:32 AM on Saturday, July 08, 2006





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