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SEM News - Search Engine Marketing News

Google, Time Warner strike $1 billion deal on AOL | CNET News.com:
"Google will invest $1 billion for a 5 percent stake in Time Warner's America Online unit as part of a partnership that expands their existing search engine deal to include collaboration on advertising, instant messaging and video. "

posted at 11:03 PM on Wednesday, December 21, 2005



NBA to create huge digital archive | CNET News.com:
"MOUNTAIN VIEW, Calif.--If you're a rabid basketball fan who's wished you could get your hands on video of that one memorable shot by Michael Jordan from the Chicago Bulls play-off game you went to in 1989, the National Basketball Association may soon be able to help you out. "

posted at 4:51 PM on Sunday, December 11, 2005



Microsoft offers a new angle on maps | CNET News.com:
"update: Microsoft on Thursday will unveil a beta version of Windows Live Local, which is based on its Virtual Earth aerial image application and integrates local search, mapping, driving directions and yellow pages with a bird's-eye view of major U.S. cities.
The service will offer a 45-degree bird's-eye view covering about one-quarter of the country's population. Cities include New York, Los Angeles, San Francisco, Boston, Seattle and Las Vegas. "

posted at 1:07 PM on Thursday, December 08, 2005



Google tops list of most-prominent tech firms | CNET News.com:
"Technology companies made an impressive showing in a list of the 60 most-prominent companies in America, with Google leading the tech pack by grabbing the No. 3 spot. "

posted at 12:45 PM on Wednesday, December 07, 2005



Netimperative - MSN changes UK domain name:
"MSN UK has changed its domain name to uk.msn.com, to make the site consistent with other international MSN domains.
The change, which is active from today (6 December 2005) is said to make the MSN UK site more accessible to users and increase loading efficiency."

posted at 6:25 PM on Tuesday, December 06, 2005



Madison Avenue faces Google fears | CNET News.com: "Seeking to diversify its revenue base, Google has begun offering advertisers a set of free marketing analysis tools to help customers boost how much they spend on text ads carried by Google.com or affiliated sites. It is selling ads in print publications and expected to move into branded, graphical ads. "

posted at 1:40 PM on Monday, December 05, 2005



Yahoo uses online behavior to target ads | CNET News.com: "Search functions on Yahoo and rival Google base ad placement on words searched, but the Yahoo behavioral targeting would use other factors.
The Web portal company does not give personal information to advertising clients but tracks a few types of behavior by its users, including search queries, movement through Yahoo sites and the specific ads clicked. That lets it decide on the fly what ads are most appropriate for a user."

posted at 12:28 AM on Sunday, December 04, 2005



Google exec: 2005 the turning point for online ads | CNET News.com:
"'There is robust interest in online advertising and that interest is now turning into real dollars,' Armstrong said, noting that market analysts are predicting a banner 2005 year with forecasts ranging from $10 billion to $15 billion.
'The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now,' he said. "

posted at 12:43 PM on Thursday, December 01, 2005





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