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SEM News - Search Engine Marketing News
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posted at 5:22 PM on Wednesday, May 31, 2006
Online Ad Spend Nears $4B in Q1:
"Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).
The spending figure marks a 38 percent increase over the year-ago period and a 6 percent rise over the fourth quarter of 2005, when spending reached an estimated $3.6 billion. "
posted at 2:04 PM
Start-up retrofits search for IM | CNET News.com:
"'Google is research. This is search,' said Michael Farmer, director of strategic partnerships for the company. 'You can enter up to 25 sites to search. Instead of (link-ranking formula) PageRank determining relevance, I decide.' "
posted at 10:46 AM
Google's video replay | CNET News.com:
Google is launching a new service that lets marketers place video ads on Web sites in the search giant's publisher network (though not on Google's own sites).
The increasing popularity of viral and YouTube-style video on the Web, and the dearth of sites willing or technologically able to show video ads, could work in Google's favor. Still, the company is less experienced with video advertising than, say, Yahoo, and there's some question as to whether video ads will really catch on--will people actually click on the ads and watch them?"
posted at 10:44 AM
Yahoo-eBay deal a Google buster? | CNET News.com:
"Neither Yahoo executives nor shareholders mentioned the deal at the meeting, but several shareholders complained that Yahoo hasn't done enough to compete.
'It seems like you're being outsmarted by a couple of Stanford dropouts at Google,' Edward Abramczyk said in addressing Yahoo's management. "
posted at 3:15 PM on Friday, May 26, 2006
Google's Click Fraud Settlement Update:
"The Associated Press offers an update today on Google's proposed $90 million settlement to a click fraud class action lawsuit. While some advertisers seem prepared to accept Google's proposed advertising credits, others are shunning the settlement to move forward with their own suits against the company."
posted at 7:27 PM on Thursday, May 25, 2006
Yahoo, eBay team up on e-commerce | CNET News.com:
"The two companies said Thursday they are forming a multiyear partnership centered on advertising, e-commerce and search. As part of the deal, Yahoo will become the exclusive third-party provider of all graphical ads on eBay and will also provide new text ads on some search results pages, a Yahoo representative said. "
posted at 3:32 PM
Google retains lead in U.S. search market | CNET News.com:
"Google's share of the U.S. Web search market continues to edge beyond Yahoo and Microsoft, according to the latest monthly numbers released by analysis firm ComScore Networks.
The search giant's market share among home, work and university Internet users climbed from 42.7 percent to 43.1 percent from March to April of this year--up from 36.5 percent in April 2005, ComScore said Monday. "
posted at 4:36 PM on Monday, May 22, 2006
[video] Google does design software @Last | CNET News.com:
"CNET's Elsa Wenzel takes a look at some features of the new SketchUp software, which Google purchased in March and turned into a 3D drawing program. "
posted at 11:31 AM on Monday, May 08, 2006
BBC NEWS | Business | Yahoo unveils new advert system:
"Internet giant Yahoo is on Monday due to launch an upgrade to its web search advertising system, as it aims to catch up with market leader Google. "
posted at 11:23 AM
Relevancy Rules in Top Sponsored Ads:
"Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked. "
posted at 8:53 AM
Microsoft to launch Windows Live Product Search | CNET News.com:
"Adding to its ever-growing list of Windows Live beta products, Microsoft on Thursday night plans to launch Windows Live Product Search--a search engine aimed specifically at finding items. The company is beginning with an index of 100,000 merchants. "
posted at 11:46 AM on Friday, May 05, 2006
Gates: Microsoft will keep Google honest | CNET News.com:
"He also gave credit to his rival, saying Google has 'done a great job on search and what they've done with advertising.' But, he reiterated his position that search today is still too much of a treasure hunt and promised that better things are in store. "
posted at 9:16 AM
Microsoft Going After Google:
"Microsoft�s resurgence actually began last month with the hiring of former Ask Jeeves CEO, Steve Berkowitz as SR. VP of MSN�s online business group."
posted at 7:38 AM on Thursday, May 04, 2006
Microsoft to buy a stake in Yahoo? | CNET News.com:
"Software giant Microsoft has held discussions to buy a stake in Internet media company Yahoo to compete against Google, The Wall Street Journal reported Wednesday.
Although talks over an equity stake do not appear active, Microsoft's top management remains open to a deal with Yahoo as pressure grows from shareholders to perform better against Google, the newspaper cited people familiar with the situation as saying. "
posted at 4:59 PM on Wednesday, May 03, 2006
Googlebot called me on my Timpani Live Help:
posted at 9:18 AM
Google gets the boot from Amazon's A9 | CNET News.com:
"Microsoft's Windows Live Search has replaced Google as the default search engine on Amazon's A9 site. Microsoft confirmed its new position, but neither Microsoft nor Amazon would comment on any financial terms of the deal. "
posted at 8:21 AM on Tuesday, May 02, 2006
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