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SEM News - Search Engine Marketing News

Google Click-to-Call:
"We're testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page - over the phone. "

posted at 12:38 PM on Tuesday, November 29, 2005



Hello, this is Google, your operator, speaking | CNET News.com:
"Google has begun testing a new click-to-call service that allows users of its search engine to speak with an advertiser on Google's search results page without having to pick up the phone and dial. "

posted at 12:38 PM



Partnerships key to travel search survival | CNET News.com:
More indication that online aggregators days are numbered..."The online travel search market is fast filling up with Web sites offering the cheapest bookings, and experts warn that the smaller entrants without partnerships with major service providers are sure to fail. "

posted at 12:45 PM on Thursday, November 24, 2005



Search becomes No. 2 Web activity | CNET News.com:
"Using a search engine is now the No. 2 activity for Web users, research has found.
The report also found that reading the news is now the third most popular Web activity.
According to the Pew Internet & American Life Project, the number of U.S. Web users taking advantage of search engines has risen sharply since mid-2004--from 30 percent of the U.S. Web population in July 2004 to its current level of 41 percent, which translates to some 59 million Americans.
The Pew project also found that those likely to spend more time on search engines tend to be in their 30s and well-off. "

posted at 3:21 PM on Tuesday, November 22, 2005



Google Knows Link Networks Well:
"I know, its like 6am here but I couldn't sleep since 4am, thinking about this one topic. Google knows about your linking networks, it knows about your traded links and even some of your paid links. During the Organic Site Reviews session yesterday, people were calling out sites they wanted to review. I attended the session because the panel seemed pretty interesting. On that panel included Matt Cutts. Now Matt had his laptop with him and you can see he was doing his own research behind his computer, on the URLs brought up on the screen. While the panelist was looking at site architecture and using Yahoo's Site Explorer to pick on the site links, Matt was using some of his own tools. And let me tell you, it was scary."

posted at 5:19 PM on Thursday, November 17, 2005



Google Base service goes live | CNET News.com:
"Google's mysterious Google Base service went live late on Tuesday, allowing people to post any kind of information they want for free and to provide labels to describe it so others can easily find it.
The new beta service allows people to post 'all types of online and offline information and images' that will be searchable on Google Base and, depending on their relevance, may be searchable on Google Search, Froogle and Google Local, the company said.
'If you have information you want to share with others, but aren't sure how to go about gaining an audience, Google Base is for you,' said the frequently asked questions section of the new service. "

posted at 12:37 PM on Wednesday, November 16, 2005



Google Analytics:
Google have now rolled out Urchin under their own 'Google Analytics' brand name. - "Introducing Google Analytics. Sophisticated. Easy. Free. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors."

posted at 2:15 PM on Monday, November 14, 2005



Black Hats Going White?:
"A reporter asked me recently if the black hat and white hat branches of SEO are getting further apart these days. I replied I thought things were coming more together.
More white hats seem to feel things they might have deemed wrong in the past to be more acceptable, while some black hats are deciding some aggressive tactics might not be worth continuing with. Meanwhile, 'bad' techniques like cloaking suddenly don't seem so black hat when Google itself fully cooperates with some sites to allow it. The world of SEO just getting more gray, to me."

posted at 12:30 PM



More Google classifieds buzz | CNET News.com:
"Word of yet another Google patent related to classified ads surfaced Wednesday, as the search giant stayed mum and Google watchers speculated about the mysterious company's plans to conquer the Web by becoming a one-stop info shop.
Google has filed a patent application for something called 'Google Automat,' a service that could tie into the Google Base database service and 'Google Purchases' (formerly 'Google Wallet') online payment system, said Classified Intelligence, which helps media companies and others develop classified-advertising services. "

posted at 12:39 PM on Thursday, November 10, 2005



New Google AdWords Keyword Suggestion Tool : SEO Book.com:
"For the longest time it seemed as though Google was uncomfortable sharing some of their search data, afraid to give competitors the inside scoop, but that is no more. Google recently launched a new Google AdWords Keyword Suggestion Tool" - this didn't work for me, but may be a US trial.

posted at 11:30 AM



Gates memo warns of 'disruptive' changes | CNET News.com:
"Aiming to stir up the same kind of momentum as his Internet Tidal Wave memo of a decade earlier, Microsoft Chairman Bill Gates has penned a memo outlining the challenges Microsoft faces from a host of online competitors.
'This coming 'services wave' will be very disruptive,' Gates said in an Oct. 30 e-mail to top Microsoft employees, which was seen by CNET News.com. 'We have competitors who will seize on these approaches and challenge us.' "

posted at 12:38 PM on Wednesday, November 09, 2005



Windows Live
Customisable homepage allowing access to MSN's rebranded mail, messenger , RSS and other extras. Nice.

posted at 2:56 PM on Monday, November 07, 2005



Yahoo plans to connect services with TiVo | CNET News.com:
"In a move that further blurs the lines of television and the Internet, Yahoo and TiVo have partnered to schedule downloads to TiVo boxes from any Internet connection.
Starting Monday, consumers will be able to schedule recordings on their TiVo box from a special Yahoo portal. Subscribers would need a valid Yahoo account with a yahoo.com e-mail address as well as a valid TiVo user account. "

posted at 12:38 PM



Gates: Microsoft ready to go 'live' | CNET News.com:
"Microsoft's chairman launches Web-based tools tied to its Windows and Office products"

posted at 4:45 PM on Thursday, November 03, 2005



Google Patent : User Profiling in Organic Results | Threadwatch.org:
"Google has filed for a patent to manipulate search rankings and results with variables from user profiles which are built via advertising and application usage tracking."

posted at 12:41 PM



Slashdot | Google DVRs and TV Advertising: "Google DVRs and TV Advertising " - a likely possible move for Google.

posted at 11:16 AM on Wednesday, November 02, 2005





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