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SEM News - Search Engine Marketing News

Google wants more cash | CNET News.com:
"Google plans to sell up to 5.3 million shares of Class A common stock, which could would raise nearly $2.1 billion, based on Wednesday's closing price.
The plan, included in documents filed Wednesday with the U.S. Securities and Exchange Commission, marks the search company's second follow-on stock offering since going public less than two years ago. "

posted at 2:36 PM on Friday, March 31, 2006



VW to use Google Earth for the best in navigation technology - Autoblog:
"It was something we didn't catch at CES, but it's about to make a big splash in vehicle navigation systems. A prototype, created in a collaboration between Volkswagen's Electronics Research Lab, Google and the graphics chip maker, nVidia, was shown at CES that incorporated the images from Google Earth into a navigation system that is as close to 3-D as it gets"

posted at 1:45 PM on Wednesday, March 29, 2006



Shimon Sandler - Google GeoAds beta:
"Go to Google Local and type in the search box, 'booksellers nyc'. You should see a little coffee cup in addition to the little red ballons. Click on the coffee cup, and an ad appears for Barnes & Noble with their logo, hyperlink, street location, and phone number."

posted at 1:28 PM



Google experiments with map ads | CNET News.com:
"Google is adding graphical advertisements to maps on its local search site, foreshadowing the use of its pop-up balloons for various types of information and activities"

posted at 1:23 PM



Google's market lead widens | CNET News.com:
"Google is increasing its lead over Yahoo and Microsoft in the U.S. Web search market while a rebranded Ask.com is inching up, according to the latest statistics from ComScore Networks.
Google's domestic market share rose to 42.3 percent in February, up from 36.3 percent a year earlier, ComScore said.
Yahoo's search market share in the United States fell to 27.6 percent from 31.1 percent a year ago, while Microsoft's MSN fell to 13.5 percent from 16.3 percent and Time Warner's America Online fell to 8 percent from 8.9 percent.
IAC Search & Media's Ask.com, which unveiled a new brand and interface last month, rose to 6 percent from 5.3 percent. "

posted at 1:20 PM



Google's market lead widens | CNET News.com:
"Google is increasing its lead over Yahoo and Microsoft in the U.S. Web search market while a rebranded Ask.com is inching up, according to the latest statistics from ComScore Networks.
Google's domestic market share rose to 42.3 percent in February, up from 36.3 percent a year earlier, ComScore said.
Yahoo's search market share in the United States fell to 27.6 percent from 31.1 percent a year ago, while Microsoft's MSN fell to 13.5 percent from 16.3 percent and Time Warner's America Online fell to 8 percent from 8.9 percent.
IAC Search & Media's Ask.com, which unveiled a new brand and interface last month, rose to 6 percent from 5.3 percent. "

posted at 1:20 PM



Netimperative - Top 10 US and UK retail sites- ComScore:
"Top 10 US and UK retail sites in January 2006, in terms of total Web audience reach, according to research firm ComScore."

posted at 9:14 AM



Netimperative - Online ad spend soared in 2005:
"The UK online advertising sector soared in 2005, with advertisers spending 73% more on their online campaigns than they did during 2004.
The research, from the Advertising Association revealed that the online advertising market was worth �1.1bn in 2005. The report divided this between online classified advertising (such as sponsored search), worth �748m, and online display advertising (such as banners), worth �383m."

posted at 8:02 AM



Google employees' wireless patents published | CNET News.com:
"The U.S. Patent and Trademark Office has published three wireless-related patents filed by Google employees as the search giant seeks to delve deeper into the wireless market. "

posted at 1:57 PM on Tuesday, March 28, 2006



The Race to Improve Search Engines -- and Their Business Models - Knowledge@Wharton:
"Consumers these days swim in an alphabet soup of digital devices -- PCs and PDAs, DVRs and iPods, MP3 and DVD players. And each device delivers a host of programming that is not easily enjoyed on the others. Try reading a blog on your iPod or watching The Sopranos on your Blackberry. "

posted at 1:30 PM on Thursday, March 23, 2006



Gates sizes up the Web's next generation | Newsmakers | CNET News.com:
"Think Web 2.0 and think Microsoft? Not necessarily.
The company has long provided the tools for building Web sites. But it's been a couple steps behind when it comes to some of the bigger ideas and business models that have surfaced around Web 2.0, such as advertising-based software. "

posted at 1:25 PM



The Effects of Combining Paid and Organic Search:
"One thing that prospects have asked about recently is the effects of combining paid and organic search."

posted at 6:29 PM on Wednesday, March 22, 2006



Netimperative - MSN drives search on partner sites:
"MSN UK has struck a five-figure deal with integrated ad partner Moneyextra to implement a search box to help drive traffic via its partner sites."

posted at 10:48 AM



Netimperative - MSN drives search on partner sites:
"MSN UK has struck a five-figure deal with integrated ad partner Moneyextra to implement a search box to help drive traffic via its partner sites."

posted at 10:48 AM



Netimperative - Google tests financial news site:
"Google has begun trialling an online financial news site, providing Web users with stock quotes, charts and data."

posted at 10:44 AM



Ex-Apple execs get a 'blank check' | CNET News.com:
"Acquicor Technology, a company launched by Apple co-founder Steve Wozniak, former Apple CEO Gil Amelio and former Apple CTO Ellen Hancock, raised more than $140 million this week. But, in a twist, they will only get to use the proceeds of the stock offering if they can find a company to buy. "

posted at 10:05 PM on Wednesday, March 15, 2006



Face recognition comes to photo albums | CNET News.com:
"Facial-recognition technology has been used by the FBI and law enforcement for years--but starting next week, start-up Riya will bring it to the living room. "

posted at 4:00 PM on Tuesday, March 14, 2006



What does it mean to sell online access to my book?:
"The Google Books Partner Program is developing tools for publishers to experiment with new and innovative ways to increase book revenue. The first of these tools allows you to sell online access to your book. "

posted at 3:57 PM



Google to broker online book sales | CNET News.com:
"Still embroiled in controversy over its plans to digitize several of the world's largest library collections, Google is inviting U.S. and U.K. publishers to sell online access to their copyright texts through its book search site. "

posted at 3:57 PM



Google buys Web word-processing technology | CNET News.com:
"Showing that it's more than a little interested in enabling people to handle office tasks over the Internet, Google said Thursday that it has acquired Upstartle, maker of a Web-based word processor called Writely. "

posted at 5:23 PM on Saturday, March 11, 2006



Yahoo! Mindset:
"A Yahoo! Research demo that applies a new twist on search that uses machine learning technology to give you a choice: View Yahoo! Search results sorted according to whether they are more commercial or more informational (i.e., from academic, non-commercial, or research-oriented sources). "

posted at 9:50 AM on Friday, March 10, 2006



Center for Media Research - Daily Brief:
"According to the recent Outsell annual Ad Spending Study to analyze differences across advertisers and the markets they target: B2B, B2C, and Healthcare, Yahoo! and MSN face extended minority status in the ratings of advertisers if they don't change the perception that ads on Google are more effective. "

posted at 5:03 PM on Thursday, March 09, 2006



Robot Exclusion Protocol (Ftrain.com):
quite nice - "Robot Exclusion Protocol - A story about the Google of the future. "

posted at 3:30 PM



Social atlas for friends and burritos | CNET News.com:
"Platial, a two-month-old upstart, lets people save personal places of interest to a Google map, and then share those landmarks with friends or the community at large, creating a kind of 'social atlas,' according to the company. People can also collaborate on Platial maps, which like many other so-called Google mashups are built on top of the Google Maps APIs, or application program interfaces."

posted at 12:51 PM



FAQ: When Google is not your friend | CNET News.com:
"Google's recent legal spat with the U.S. Department of Justice highlights not only what information search engines record about us but also the shortcomings in a federal law that's supposed to protect online privacy. "

posted at 12:46 PM



Google says click fraud settlement near | CNET News.com:
"Under a proposed $90 million settlement of a class-action lawsuit over alleged click fraud, Google said Wednesday that it would offer advertising credits to marketers who claim they were charged for invalid clicks and not reimbursed."

posted at 12:44 PM



Netimperative - Overture rebrands as Yahoo! Search Marketing in Europe:
"Overture has rebranded as Yahoo! Search Marketing in Europe, more than two years after Yahoo! bought the sponsored search firm. "

posted at 12:33 PM on Friday, March 03, 2006



Search Engine Q&A on Links:
"Moderated by Detlev Johnson. This is a question and answer format session, and four search engines are represented on the panel. Aaron D�Souza from Google, Kashual Kurapati from Ask.com (formerly Ask Jeeves), Rajat Mukherje from Yahoo, and Ramez Naam from MSN Search."

posted at 11:44 AM on Thursday, March 02, 2006





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