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SEM News - Search Engine Marketing News

PBS | I, Cringely . September 22, 2005 - Google Goes Las Vegas
Interesting article on how Google may rig AdWords bid prices

posted at 11:45 AM on Friday, September 30, 2005



New Study Explores Click Rates for Search Results:
"A new study released this year by a team of researches at Cornell University aims to examine the actions of searchers when it comes to both viewing search results and deciding which result to select. The team examined the results for actual search results and manually edited search results to see if users are influenced solely by ranking position, or also by perceived relevancy.
The studies findings were not unexpected, though they do back up anecdotal experience for most marketers. "

posted at 11:31 AM on Thursday, September 29, 2005



Guardian Unlimited Technology | Technology | All the world's a platform:
"As Google celebrates its seventh birthday, John Battelle examines the potential of a company that has grown from simple search engine to technology giant "

posted at 10:32 AM



NASA - NASA Takes Google on Journey into Space:
"NASA Ames Research Center, located in the heart of California's Silicon Valley, and Mountain View-based Google Inc. today announced plans to collaborate on a number of technology-focused research-and-development activities that will couple some of Earth's most powerful technology resources."

posted at 9:15 AM



How are Search Marketers Performing?:
"A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. "

posted at 5:55 PM on Wednesday, September 28, 2005



Web mulls Google's threat to Microsoft | CNET News.com: "Web logs and discussion forums lit up over the weekend with talk of how computing may evolve in the near future, and whether a shift toward using the Web as a primary computing platform could leave companies like Microsoft to go the way of the dinosaur. "

posted at 3:37 PM



McAfee automates Google hacking | CNET News.com:
"McAfee has released an update to its tool that uses Google to automatically search for security holes in Web sites.
SiteDigger 2.0, delivered on Monday, looks for information about a Web site's security by sending specific queries to Google's Web database. Known as Google hacking, such searches can turn up easily exploitable flaws and sensitive information, including credit card numbers and user account information. "

posted at 3:05 PM



MSN adCenter:
Adcenter launching a trial in the US... "Thanks for your interest in MSN adCenter. This product is currently under development and available for use by invitation only. If you have received an e-mail inviting you to try MSN adCenter, please enter your e-mail address below to start the signup process: "

posted at 3:54 PM on Tuesday, September 27, 2005



TrustWatch Search

A good idea - powered by Teoma, and checking with verisign, etc to see if they are registered secure sites.

posted at 9:22 AM



MSN Launches paid search service in France and Singapore:
"Powerful campaign management tools and deep audience intelligence unique to MSN make it easy for advertisers to optimize and refine their campaigns to reach a specific audience. Some of those tools include the following:
�Keyword Selection allows advertisers to indicate whom they want to reach based on geographic location, gender, age range, time of day and day of week, and suggests keywords based on the desired audience.
�Site Analyzer assists advertisers by suggesting keywords based on the content of their Web site, rather than on another keyword.
�Audience Profiler provides advertisers with an expected profile of those customers who are most likely to search for specific keywords.
�Cost Estimator helps advertisers remain within their budget by estimating rank, traffic and cost per month per keyword.
�Campaign Optimization allows advertisers to respond quickly and decisively throughout the campaign to easily refine budget allocations and keywords, as well as apply targeting filters such as geographic, demographic and dayparting.
�Post Sales Audience Intelligence & Reporting provides advertisers with detailed reports on campaign performance and audiences reached including click-through rate, estimated position and spending levels."

posted at 1:42 PM on Monday, September 26, 2005



VoIP wants to cut the computer cord | CNET News.com:
"So-called softphone technology lets people download a piece of software to make a call using VoIP from any computer--and it could eventually let everything from an iPod to a PDA act like a telephone. "

posted at 11:39 AM



Rewriting URLs with IIS
URL rewrite on IIS

posted at 9:37 AM



Search | News.blog | CNET News.com
CNET news' Search Blog.

posted at 1:28 PM on Friday, September 23, 2005



GoogleTV is hiring | CNET News.com:
"Google is beefing up its efforts in the TV business, judging from a job posting for a GoogleTV product manager.
The search giant's TV land efforts have been an evolving process, which has included the debut of a prototype earlier this year to search TV programming. And on Wednesday, Google's TV efforts were a topic of discussion on several blogs that pointed to the job posting on Google's site. "

posted at 1:17 PM



Move over, Google Sidebar | CNET News.com:
"Watson 2.0, to be launched on Friday by Intellext, is designed to understand the context of the text a computer user is reading or creating and automatically offer relevant news articles, Word documents and other Web- or PC-based information--without the privacy concerns Google's service has raised--and in real time."

posted at 1:14 PM



Pamela Anderson tops a decade of Web search | CNET News.com:

"Paris and Britney, eat your hearts out.
When it comes to longevity as the most-searched for diva on the Web, Pamela Anderson wins hands down. The former Baywatch star has nabbed the top spot in Lycos's list of the most popular search terms in the decade since September 1995, when the search engine began tracking queries. "

posted at 1:12 PM



eBay Calling Skype: Is It a Good Connection? - Knowledge@Wharton
Interesting article on ebay buying skype. should also be noted that allowing google to buy skype would have been very detrimental to anyone else trying to get into the VOIP sector...

posted at 12:50 PM on Thursday, September 22, 2005



Google builds an empire to rival Microsoft | CNET News.com:
"But what's next? Author Stephen Arnold has closely analyzed Google patents, engineering documents and technology and has concluded that Google has a grand ambition--to push the information age off the desktop and onto the Internet. Google, he argues, is aiming to be the network computer platform for delivering so-called 'virtual' applications, or software that allows a user to perform a task on any device with an Internet connection. "

posted at 12:00 PM



Diller Sacks the Butler: "The New York-based online empire, which acquired Ask Jeeves for $1.9 billion in July, plans to rebrand the Web site as Ask.com, CEO Barry Diller said Wednesday at an investment conference. Just a month ago the butler's job seemed to be safe. "

posted at 9:14 AM



Leverage the News for Search Engine Success:
Good common sense article about using the news - "Believe it or not, the news can be a search engine optimizer's best friend. By keeping up with the latest news, trends, or 'buzz' in your industry, you can bring more visitors to your website which ultimately will lead to repeat visitors or increased sales. "

posted at 8:06 AM



Google Announces Plan To Destroy All Information It Can't Index
Quality satire - MOUNTAIN VIEW, CA—Executives at Google, the rapidly growing online-search company that promises to "organize the world's information," announced Monday the latest step in their expansion effort: a far-reaching plan to destroy all the information it is unable to index.

posted at 1:38 PM on Wednesday, September 21, 2005



Google confirms it's testing wireless service | CNET News.com:
"Google, the online search leader, confirmed on Tuesday it has begun a limited test of a free wireless Internet service, called Google WiFi.
The existence of the Wi-Fi service, which offers high-speed connections to the Internet over short distances, is confirmed by public pages on the company's Web site and was first reported in a Silicon Valley newspaper in July."

posted at 11:43 AM



Authors Guild sues Google over library project | CNET News.com:
"The Authors Guild on Tuesday filed a lawsuit against search engine Google, alleging that its scanning and digitizing of library books constitutes a 'massive' copyright infringement."

posted at 11:41 AM



Apple takes on Yahoo with .Mac makeover | CNET News.com:
"Apple Computer is taking on the likes of Yahoo with the addition of a groups offering and more storage space on its .Mac Internet service.
.Mac, which already acts as an online repository for photos, movies and other files, has now been expanded to offer groups functionality to encourage online collaboration between users. "

posted at 11:40 AM



Yahoo! Mindset: "A Yahoo! Research demo that applies a new twist on search that uses machine learning technology to give you a choice: View Yahoo! Search results sorted according to whether they are more commercial or more informational (i.e., from academic, non-commercial, or research-oriented sources). "

posted at 10:43 AM



Netimperative - Google could bid for AOL to scupper MSN search plans:
"Google is reportedly considering a bid for AOL in a move that could thwart Microsofts own plans to buy a stake in the Internet firm, according to an industry analyst."

posted at 7:42 PM on Tuesday, September 20, 2005



Google to bid on AOL? | CNET News.com:
"Google could try to bid for America Online to preempt a Microsoft takeover and protect the $380 million in revenue Google gets from its biggest partner, according to an analyst."

posted at 12:00 PM



Google Announces Plan To Destroy All Information It Can't Index | The Onion - America's Finest News Source:
Classic - "MOUNTAIN VIEW, CA: Executives at Google, the rapidly growing online-search company that promises to 'organize the world's information,' announced Monday the latest step in their expansion effort: a far-reaching plan to destroy all the information it is unable to index. "

posted at 8:31 PM on Friday, September 16, 2005



Yahoo Instant Search
Yahoo debuts 'instant search' - allowing you to type in common searches and yahoo shortcuts to have answers appear instantly.

posted at 12:32 PM



Yahoo set to unveil new search feature | CNET News.com:
"Yahoo is set to launch a new beta feature on its search Web site on Thursday. Called Instant Search, the feature interprets what a search is likely to be as the user is typing and automatically displays what it deems the most relevant result."

posted at 12:00 PM on Thursday, September 15, 2005



Google creates tools for hurricane relief | CNET News.com:
"Google has created search tools designed to locate information and people, following the devastation of Hurricane Katrina.
Keywords typed in Katrina Search will return results only from hurricane-related Web pages, while Katrina People Search can help find information about persons affected by the disaster, the company said. Katrina People Search indexes information collated from several public databases, including the Red Cross."

posted at 12:06 PM on Wednesday, September 14, 2005



Gates on Google | Newsmakers | CNET News.com:
"So that would be the philosophical difference between Microsoft and what Google is up to at this point?
Gates: Well, we don't know everything they are up to, but we do know their slogan and we disagree with that. "

posted at 10:14 AM



Iprospect white paper
covers survey results on ROI measurement for SEO and PPC

posted at 10:12 AM



Google Blog Search
Google's beta for searching blogs.... massive spam potential

posted at 9:41 AM



Google sees $4.1 billion net from stock offer | CNET News.com: "Google on Thursday said it expects $4.11 billion in net proceeds from its shelf offering of 14.16 million Class A shares.
The Internet search-engine giant said in a regulatory filing that the funds will go toward general corporate purposes, including working capital, capital expenditures, and acquisitions of complementary business, technologies or other assets. The company gave no details."

posted at 7:34 PM on Sunday, September 11, 2005





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