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SEM News - Search Engine Marketing News

SitePoint Forums - Mod rewrite
good thread on mod)rewrite for apache

posted at 8:48 AM on Thursday, April 27, 2006



Adotas - SEMPO Addresses Rising PPC Costs:
"The survey found that 4/5 of advertisers said they were capable of handling an increase in PPC costs, but most of them could only handle a PPC increase of 30% or less. "

posted at 1:46 PM on Wednesday, April 26, 2006



IAC appoints new Ask.com CEO | CNET News.com:
"InterActiveCorp has announced that Jim Lanzone, Ask.com's general manager, will replace Steve Berkowitz as Ask's chief executive. Berkowitz announced on Friday that he would be leaving IAC to head up Microsoft's MSN and Windows Live expansion. Ask has 6 percent of the search market, trailing behind Google, Microsoft and Yahoo."

posted at 11:41 AM on Tuesday, April 25, 2006



eBay's Google guard: Yahoo or Microsoft? | CNET News.com:
"eBay has had talks with both Yahoo and Microsoft to determine whether one of them might be a suitable ally against common threats from Google, The Wall Street Journal said Friday.
'After years of working closely with the search giant, eBay last year became alarmed as Google started assaulting its turf in multiple ways,' the report said, including creation of a competing classified-advertising service, the report said. "

posted at 3:22 PM on Saturday, April 22, 2006



Google Local becomes Google Maps | CNET News.com:
"Google is changing the name of its local search and mapping site to Google Maps from Google Local. The search giant merged the two sites last year under the name Google Local. But the company decided to rename it Google Maps to avoid confusion because so many people were still referring to it by that name, said John Hanke, director of Local, Earth and Maps at Google. "

posted at 12:59 PM on Friday, April 21, 2006



How the Offer of 'Free Shipping' Affects On-line Shopping - Knowledge@Wharton:

"The phrase 'free shipping' is like a siren song to many who shop on the Internet.
For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10, says Wharton marketing professor David Bell."

posted at 7:19 PM on Thursday, April 20, 2006



Yahoo! Search blog: Mo' Beta Maps:
"Today we added global satellite imagery to Yahoo! Maps beta. The new satellite imagery will help people visualize maps, driving directions, and local search, and is available across Yahoo! and to developers through our APIs. "

posted at 5:01 PM on Wednesday, April 19, 2006



Creating the Search Optimized Press Release:
"Here are a few sites that distribute press releases on the web:"

posted at 4:39 PM



Netimperative - Google powers three-quarters of UK searches:
"Google powered nearly three quarters (74.8%) of all UK Internet searches in the four weeks ending 1 April, with MSN Search coming a distant second, according to new data. "

posted at 10:10 PM on Tuesday, April 18, 2006



Google, Sony team for 'Da Vinci Code' promotion | CNET News.com:
"Participants must enter the contest through the Da Vinci Code Quest on Google Web site, and they must have a Google Gmail account and Google Homepage. "

posted at 6:01 PM



Netimperative - Comment: Yahoo predicts rapid growth in search agencies:
"Speaking in New York earlier this month Tim Cadogan, the British Vice-President of Yahoo search, spoke many times on the importance of search marketing agencies in the future growth of the industry."

posted at 9:58 PM on Tuesday, April 11, 2006



Google exploring new search technique | CNET News.com:

"Google has launched a new search project with an Australian university student, designed to let people view more information per search result without having to click open every link.

Orion aims to take a keyword and find pages most closely related to the topic and then deliver a portion of that particular page.
'The results to the query are displayed immediately in the form of expanded text extracts, giving you the relevant information without having to go to the Web site--although you still have that option if you wish,' Allon said in a previous statement about his technology. "

posted at 11:42 AM



Google settlement or not, click fraud won't go away | CNET News.com:
"With a planned $90 million settlement, Google could soon make a class-action lawsuit involving so-called click fraud go away.
While that may be good for Google, it doesn't mean the problem of bogus clicks on online ads that advertisers have to pay for is going to disappear anytime soon. "

posted at 12:38 PM on Monday, April 10, 2006



Discovery comes to Google Earth | CNET News.com:
"Google Earth, the free software that allows users to customize three-dimensional satellite maps, will now offer Discovery Communications content regarding history, science and culture on popular and historic destinations. When Google Earth users now click on an historic or culturally significant map point, a Discovery window will pop up, offering links to both videos and encyclopedic content."

posted at 9:57 AM on Sunday, April 09, 2006



AdWords Adds Position Preference Feature; Opt-Out For Positions You Don't Like:
"News from our Search Engine Watch Forums that Google is rolling out a new 'Position Preference' feature allowing advertisers more ability to control where exactly their ads will appear."

posted at 10:00 AM on Wednesday, April 05, 2006



Netimperative - 23 million Brits visit search engines- research:
"Almost 23 million people in the UK visited a search engine in January 2006, representing 84% of the Internet population, according to new research.
The figures, from Internet research firm Nielsen//NetRatings, indicates that the retail sector benefits most from search engines, garnering the greatest number of people clicking-through from the likes of Google, Yahoo, MSN and Ask. The UK Internet population clicks on over half a billion links on search engines every month. Mass merchandisers received the greatest number of people clicking-through, 7.6 million, which represents 33% of the search audience and 28% of the entire UK Internet population."

posted at 5:50 PM on Tuesday, April 04, 2006





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