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SEM News - Search Engine Marketing News

Future of search rides on relevance | CNET News.com:
"Search engine providers are working to catalog every corner of the Web, but what they really want is to get a better idea of what's going on in your mind. "

posted at 4:14 PM on Monday, January 31, 2005



Google's AdWords gets API beta | CNET News.com:
"Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance. "

posted at 4:11 PM



Google AdWords API beta
Google beta testing API access to their adwords system - should have a big impact on the market and how bid management tools will be able to work with Google

posted at 3:08 PM on Friday, January 28, 2005



Google snaps up top Firefox programmer | CNET News.com:
"Google has hired the lead programmer of the Firefox Web browser, the newest step in the search engine powerhouse's encroachment on Microsoft's turf. "

posted at 1:31 PM on Tuesday, January 25, 2005



Times Online - Google To supply free phonecalls: "The company behind the US-based internet search engine looks set to launch a free telephone service that links users via a broadband internet connection using a headset and home computer.

The technology that will enable Google to move in on the market has been around for some time. Software by the London-based company, Skype, has been downloaded nearly 54 million times around the world but no large telecommunication firms have properly exploited it. "

This is huge as it will allow advertisers without websites to advertise on a trackable cost-per-call basis, with calls going directly through to their shops.

posted at 3:56 PM on Monday, January 24, 2005



This week in search wars | CNET News.com:
"In other Google news, the search giant was dealt a setback when a French court ruled that it must refrain from using the trademarks of European resort chain Le Meridien Hotels and Resorts to trigger keyword ads."

posted at 7:56 PM on Sunday, January 23, 2005



Google aims to outsmart search tricksters | CNET News.com:
"Google will introduce new technology controls to thwart people using blogs to manipulate rankings in its search results.
Otherwise known as 'link' or 'comment spam,' the ruse is as old as Web marketing. Such Web site promoters use the comment form on forums, blogs or any Web page to place or gain a link pointing back to their own Web site. "

posted at 7:55 PM



AOL to expand capabilities in Web searches | CNET News.com:
"AOL is expected to announce on Thursday that it has teamed up with several technology suppliers to help it offer expanded search functions, such as improved geographic-based searches, clustering results by topic and helping people refine their searches through suggested alternative keywords.
AOL plans to expand the advertising appearing on its search page, the article said. It will also use the unusual approach of charging advertisers based on how many telephone calls are generated by their ads. "

posted at 1:44 PM on Thursday, January 20, 2005



Advertisers on Google are told to keep it proper | CNET News.com:
"David Fischer, director for AdWords, said: 'We really focus on creating ads that at the most basic level have proper spelling and grammar so that they're clear to users. We really encourage clear, effective, to-the-point communication to searchers.'"

posted at 3:50 PM on Monday, January 17, 2005



Yahoo, Microsoft gaining ground on Google | CNET News.com:
"Google remains the favorite of search consumers, but Yahoo and Microsoft are closing the gap, according to a new survey.
The survey of 2,000 consumers conducted by market researcher Keynote Systems ranked Ask Jeeves in the fourth place and Lycos in the fifth spot."

posted at 3:48 PM



MSN's Web search picks up steam | CNET News.com:
"Microsoft's MSN is slowly turning up the dial on its Web search beta, sending more and more visitors home-baked results over results from partner Yahoo.
While the lion's share of MSN search results come from Yahoo technology, the Internet portal is increasingly testing its own legs in the Web search race as it gets readies to introduce a full service sometime this year.
The coming switch-over will be significant not only because Microsoft will no longer be reliant on an outsider, but also because it will likely begin a fierce campaign by MSN to win users away from Google and Yahoo."

posted at 8:58 AM



MSN Search Supports RSS
MSN's Beta supports RSS results - a good number of potential applications for this.

posted at 9:28 AM on Friday, January 14, 2005



Google readies budget search appliance | CNET News.com:
Enterprise search from google - "Google is expected to begin selling the Google Mini--economical-size hardware for corporate-intranet search--in a move to diversify its business. "

posted at 1:23 PM on Thursday, January 13, 2005



Search Engine Optimisation News - SEO NEWS - Wareischris
Chris Ware's SEO news blog. what a great idea.

posted at 10:11 AM on Wednesday, January 12, 2005



Yahoo joins desktop search fray | CNET News.com:
"In December, Yahoo announced it would soon begin testing desktop search technology, which it has licensed from Pasadena, Calif.-based X1 Technologies. The company has now officially entered the market with a free download at Desktop.Yahoo.com."

posted at 12:52 PM on Tuesday, January 11, 2005



Yahoo! Desktop Search Beta
Yahoo launches the Beta of its Desktop Search facility.

posted at 9:36 AM



Blog pioneers merge | CNET News.com:
"Six Apart has acquired Danga Interactive, bringing together two blog pioneers and creating a stronger rival to Google's Blogger.com service"

posted at 12:50 PM on Sunday, January 09, 2005



Google Advertising Professional: How I Did It, and Is It Worth It?:
"Google Advertising Professional: How I Did It, and Is It Worth It? " - a review of the new Google qualification

posted at 9:54 AM on Thursday, January 06, 2005



Will MSN Use PPC to Challenge Google?:
"it will be an MSN PPC program, and not an MSN powered search engine that would end up having the power to dislodge Google and Yahoo!'s grip on the search engine market. "

posted at 9:50 AM



Answers.com
An Answer engine - seems to be quite effective.

posted at 1:52 PM on Tuesday, January 04, 2005



GuruNet launches new search service | CNET News.com:
"GuruNet--a reference service that bypasses search engines to yield succinct information on terms in any document--launched a new Web site Monday that it insists will not compete with Google. "

posted at 1:48 PM





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