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search marketing resources search marketing news February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 July 2007 September 2007 October 2007 February 2009 send this page	SEM News - Search Engine Marketing News Copernic Desktop Search - The Search Engine for Your PC: Coppernic's search engine for your PC. makes your pc's content searchable. posted at 4:25 PM on Tuesday, August 31, 2004 Newspaper sites take up paid search ads | CNET News.com: "Three British newspaper giants are taking up--or furthering their involvement with--the popular practice of placing relevant, search-based ads on their new media properties. The Financial Times, Guardian Newspapers and Independent News and Media have signed deals with Overture Services, a Yahoo subsidiary, to use its Content Match product." posted at 2:17 PM on Thursday, August 26, 2004 Google IPO leaves some with regrets %7C CNET News.com: "Although the final numbers on the value of the stake in Google cannot be tallied until Kleiner Perkins and Sequoia sell their stakes%2C their investment is shaping up as one for the record books. %0D%0A%22From original investment to IPO%2C I%27d have to say Google offers the biggest payoff in venture history%2C%22 said Jesse Reyes%2C vice president of Venture Economics%2C a unit of Thomson Financial. " posted at 1:02 PM on Wednesday, August 25, 2004 Lycos debuts people, forum searches - CNET News.com: "Web portal Lycos on Monday released new mechanisms for searching for individuals and for combing through discussion sites. Lycos People Search is designed to retrieve information about people from online databases such as alumni directories%2C professional profiles and public records%2C the company said. Discussion Search looks for postings on a particular topic from public boards and forums." posted at 1:11 PM on Tuesday, August 24, 2004 Ask Jeeves knocking on Japan%27s door %7C CNET News.com: "Ask Jeeves on Monday unveiled a Japanese Web site%2C the search company%27s first international venture in four years. The fifth-largest search site in the United States has formed a joint enterprise with Tokyo-based software company Transcosmos to launch the site, called Ask Jeeves Japan. " posted at 1:07 PM 24/7 Real Media Buys Search Tech Firm: "Interactive marketing and technology company 24/7 Real Media dove down under to pick up an advantage in paid search campaign management. The company Thursday announced its purchase of privately held Decide Interactive for $26 million in cash and stock. " posted at 9:00 AM Gmail delivered to desktops - CNET News.com Google have another reason to get onto your desktop.... Email alerter... posted at 2:44 PM on Monday, August 23, 2004 Yahoo! Search blog Yahoo launch their own search blog. posted at 10:22 AM Feedster Preps Paid RSS Links as Ads Expand Feedster has a deal with Kanoodle to supply sponsored links to appear alongside its feeds posted at 9:19 AM on Thursday, August 19, 2004 Google cuts share price to between $85 and $95 - CNET News.com: "Google, the world's most popular Web search engine, slashed the price of its share offering Wednesday, as what had been touted as the hottest dot-com listing in years fell prey to worry about a slump in demand. Google reduced the range on its initial public offering IPO to between $85 and $95 per share from between $108 and $135." posted at 1:14 PM on Wednesday, August 18, 2004 Google sets deadline for IPO registration | CNET News.com: "During the road show in San Francisco last week, Wyman said, the two Google founders offered about one-third of the number of slides usually shown during such an event--missing several key elements. 'They didn't have any slides on their growth strategy, investment highlights on why we should buy the stock or an industry overview. When they were asked to compare themselves against Yahoo, all they said is, 'Our product is better than theirs. Next question?'' Wyman said. 'This was supposed to be the star transaction of the year, but this is going poorly.' " posted at 1:51 PM on Wednesday, August 11, 2004 Google, Yahoo bury the legal hatchet | CNET News.com: "Google has agreed to give Yahoo 2.7 million shares of its stock to settle patent infringement and other legal claims, the companies announced on Monday. Google said it expects to record a charge of between $260 million and $290 million as a result of the settlement, leading to a net loss for the third quarter, ending Sept. 30. Google said it will realize an income tax benefit in that quarter of between $100 million and $115 million related to this noncash charge. As part of the deal, Google has agreed to license several patents from Yahoo subsidiary Overture Services, ending a two-year court battle that threatened Google's primary source of revenue: advertising. Overture, a pioneer in commercial search, holds intellectual property rights to pay-per-click and bidding systems that grant Web sites higher placement in search results--both fundamental to Google's ad network." posted at 1:03 PM on Tuesday, August 10, 2004 Next-generation search tools to refine results | CNET News.com: "The amount of digital information is exploding, and unless inventions bubble up, we could get lost in the morass." Some interesting stuff, but people are already adjusting to searching to suit engines - will people be too far down the line with that system to change to the others suggested? posted at 2:19 PM on Monday, August 09, 2004 Flamenco Search Interface A project at UC Berkeley - fairly clunky interface - many pages not working when queried... posted at 2:00 PM Yahoo buys travel company | CNET News.com: "Yahoo has quietly purchased FareChase, a small online travel company, to help broaden its Web search capabilities. Yahoo purchased New York-based FareChase on July 2 for an undisclosed sum, company spokeswoman Nicki Dugan said late Friday. FareChase, founded in 1999, has 25 employees, the majority of which will relocate to Yahoo's headquarters in Sunnyvale, Calif. The Internet giant has made it a priority to build the largest, most comprehensive Internet search service to compete with market leader Google. With FareChase, which provides tools for consumers and travel agents to find information on hotels, cars and flights, Yahoo will be able to build more robust consumer travel services without tapping third parties." posted at 8:47 AM In Japan, Microsoft gives blogging a try | CNET News.com: "Microsoft is turning to Japan to launch its first blog service and aims to have 1 million users in the first year, intensifying competition with Google. " posted at 2:16 PM on Thursday, August 05, 2004 IceRocket Search Search engine backed by Dallas Mavericks owner, Mark Cuban. looks at results from other engines, shows images alongside the results, but also automatically stores the searches you have made on your computer (unless you opt out), so its presumably going to be personalising somehow... posted at 11:57 AM MSN, AOL, Ask.com and Yahoo! Speculate on Search: "Danny Sullivan moderated a panel of four top search executives this morning as they discussed a variety of issues impacting the search industry at the 2004 Search Engine Strategies San Jose conference. Representatives from MSN, Ask Jeeves, Yahoo! and AOL search sat down with Sullivan for q&a that ranged from personalized search to how search engine marketers are impacting the industry. " posted at 8:27 AM Yahoo Targets Google, Yellow Pages with New Local Search: The new service offers similar functionality to Google's local search beta, but adds a number of unique features that break new ground, surfacing and aggregating information in interesting, useful new ways. 'Local content represents a $100 billion offline market,' said Paul Levine, General Manager, Yahoo Local. This includes things like yellow pages, direct mail, local television and radio and so on. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes. posted at 8:13 AM Yahoo! Local - Find businesses and services near you. Yahoo's Local Search Beta - US based, but a sign of what's to come... posted at 8:06 AM Microsoft plans to personalize search | CNET News.com: Nothing too surprising... "Microsoft said on Monday it was aiming to make search services--a hot technology right now with the impending public offering of Google--customized for users so that results would be based on individual preferences and interests. " posted at 11:57 AM on Tuesday, August 03, 2004 Microsoft puts multisearch tool on show | CNET News.com: "Microsoft on Thursday revealed the progress it has made in building search technology when it showed off a tool that can comb both the Internet and a PC's hard drive. " posted at 11:53 AM Going Beyond FTC Paid Inclusion Disclosure Guidelines Danny Sullivan article on paid inclusion... posted at 6:06 PM on Monday, August 02, 2004 Google Help: ' ~' Searches You may want to search not only for a particular keyword, but also for its synonyms. Indicate a search for both by placing the tilde sign ('~') immediately in front of the keyword. For example, to search for food facts as well as nutrition and cooking information, use: "~food ~facts" posted at 5:53 PM Change To Link Bomb Sign Of New Link Analysis Shift? Interesting forum thread on Google's link popularity algorithm and potential influencing factors... posted at 5:44 PM Who Powers Whom? Search Providers Chart Updated search engine relationship table posted at 4:07 PM
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