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SEM News - Search Engine Marketing News

Google buys satellite image firm Keyhole | CNET News.com:
"Search giant Google said Wednesday that it has acquired Keyhole, a company specializing in Web-based software that allows people to view satellite images from around the globe. " - Showing that Google is looking at a broader product offering - this could one day integrate with their Map tools to give photos of the specified area too.

posted at 2:14 PM on Thursday, October 28, 2004



Yahoo, Adobe team on search | CNET News.com:
"Yahoo and Adobe Systems announced a partnership Monday to combine Adobe's PDF format with Yahoo's Internet services.
The companies said in a statement that they would work on a number of joint projects, including the creation of an online service to convert Web content into PDF (Portable Document Format) files and a toolbar that would add access to Yahoo Search and other features to Adobe Reader, the company's free PDF client. "

posted at 12:21 PM on Tuesday, October 26, 2004



Yahoo buys e-mail search company | CNET News.com:
"Yahoo has quietly purchased e-mail software company Stata Labs, in what could be an investment in a coming PC search tool to rival Google and Microsoft.
Stata Labs, a privately held company based in San Mateo, Calif., sells an e-mail application called Bloomba that lets people search message text and attachments. Sunnyvale, Calif.-based Yahoo apparently bought the underlying technology of Stata Labs and does not intend to continue sales of Bloomba."

posted at 3:14 PM on Friday, October 22, 2004



AOL, Google expand alliance in Europe | CNET News.com:
"America Online and Google have expanded their partnership in Europe, in a deal that once again pushes search rival Overture Services to the margins.
Under the deal, announced Tuesday, AOL subscribers in the United Kingdom, France and Germany will receive targeted advertising from Google related to their search request. "

posted at 2:11 PM on Wednesday, October 20, 2004



New Snap site thinks outside the search box | CNET News.com
Snap seems to be quite complicated, but may produce good results for users who are familiar with the system.

posted at 2:18 PM on Monday, October 18, 2004



Will Google say hello to IM? | CNET News.com
Google watchers abuzz about the search darling's new desktop tool are already betting on its next product: instant chat.

Such speculation isn't new, but it's gained legs as some intriguing facts have come to light this week. First, although few people seem to realize it, Google already owns an instant-messaging (IM) client called Hello that it picked up this summer with its acquisition of photo-sharing service Picasa.

posted at 11:50 AM on Sunday, October 17, 2004



Commentary: Google's new search terms | CNET News.com:
"Commentary: Google's new search terms
By Forrester Research"

posted at 2:02 PM on Friday, October 15, 2004



Google Desktop Search Download
Download the Google desktop search tool

posted at 1:59 PM



Google Desktop Search Screenshots:
"Search your email, files, web history and chats
You have lots of information on your computer. But do you know where it is? Google Desktop Search can help you find web pages you've previously seen, email you've sent or received, IM chats, and files on your computer. Here's a sneak peek at how it works. "

posted at 1:58 PM



Google unveils desktop search | CNET News.com:
"Google on Thursday unveiled its first-generation desktop application for searching through personal files and Web history stored locally on a PC, a move that could shake up the landscape of Internet search and raise privacy hackles. "

posted at 1:57 PM



Atlas Rank Report - Part II
the second part of Atlas' Rank Report - this time investigating how rank affects conversion.

posted at 1:47 PM



MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR:
"How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization)"

posted at 10:13 AM on Thursday, October 14, 2004



When Search Engines Become Answer Engines (Jakob Nielsen's Alertbox):
"Summary:
The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders? "

posted at 9:14 AM



MediaDailyNews 10-13-04:
New Tracking Data Reveals Marked Disparities In Paid Search Costs, Yield
"The index is intended to serve as a base for comparing the relative cost effectiveness of search engine marketing (SEM) campaigns. Going forward, it will track the fluctuations in cost per click (CPC) over time.
MediaPost will publish the index monthly and will begin reporting monthly sequential trends with the October installment. Beginning next year, the index will show year-over-year trends. "

posted at 6:11 PM on Wednesday, October 13, 2004



Yahoo profit more than triples | CNET News.com:
"Internet media company Yahoo reported its quarterly profit more than tripled from the year earlier, boosted by stronger online advertising and its acquisition of Overture Services."

posted at 2:09 PM



Google tests short message service | CNET News.com
"With the service, a hungry tourist in San Francisco could find a Chinese restaurant by sending Google a text message that reads "chinese san francisco ca" or by including a ZIP code locater such as "chinese 94104." Google would then send back a text message with information from Google's local search. "

posted at 12:33 PM on Friday, October 08, 2004



Google Growing - An Update on Google:
"Google is being driven by two important forces. The first is the intellectual and competitive quest to develop the best possible product. Google faces obvious challenges from Yahoo, MSN and Ask Jeeves, and less obvious challenges from smaller companies developing search related products. The second driving force is the need to find as many viable revenue sources as possible."

posted at 11:47 AM on Thursday, October 07, 2004



Search technology preview
MSN is running a technology preview as they try to hone their proprietary search engine's skills...

posted at 9:46 AM



Clusty the Clustering Engine
Beta Engine powered by Vivisimo

posted at 3:06 PM on Friday, October 01, 2004



Vivisimo Clustering - automatic categorization and meta-search software
Interesting meta search engine - partners with Overture.

posted at 3:05 PM





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