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SEM News - Search Engine Marketing News

Day 2 Agenda - June 2, 2005 - Search Engine Strategies London:

"Clinics & Forum Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Panelists:
Stephen Hall, Outrider
Heather Lloyd-Martin, Director of Search Strategies, WebSourced, Inc.
Cliff Ritter, Senior Search Engine Marketing Specialist, Logical Sense"

posted at 6:07 PM on Tuesday, May 31, 2005



Exalead
search engine with some complicated, but interesting extra search functions...

posted at 11:41 AM



Netimperative - UK search marketing worth nearly £600m in 2005:
"The UK search-marketing sector is expected to bring in revenues of £598m during 2005, representing about 70% aggregate growth on 2004, according to new research.
The report, from Internet marketing firm E-consultancy, forecasts that there will be continued investment in search marketing, particularly in the financial services, travel, gambling, recruitment, automotive and property sectors."

posted at 9:12 AM



Ask Jeeves' new features zoom in, out | CNET News.com:
"update Ask Jeeves has added new features to its search engine with the aim of setting its service apart from rivals, the company said Thursday.
One new feature builds on Ask Jeeves' long-standing clustering technology, which parses search results into concepts or ideas related to any given query. Called Zoom, the new feature lets people narrow or broaden the field of search results, as well as view results for related concepts. For example, for a search on the term 'cancer,' visitors can narrow it to types of the disease, or they could expand it to related illnesses. "

posted at 7:54 AM



Google loses round against Digital Envoy | CNET News.com:
"The two companies had a licensing agreement as far back as 2000 that relied on Digital's IP technology to pinpoint the physical location of Web visitors for Google so that it could better serve sponsored search results. (The parties no longer work together.) Digital balked when in 2003, Google broadened use of the geo-location technology to include serving targeted advertisements onto third-party sites in a program called Google AdSense."

posted at 7:49 AM



Publishers balk at Google book copy plan | CNET News.com:
"Despite initial awe for Google's project to digitize and make library books searchable online, some publishers are now criticizing the plan, calling it a 'broad-sweeping violation of the Copyright Act.' "

posted at 11:41 AM on Wednesday, May 25, 2005



Netimperative - Jeeves buys Excite Europe:
"Search engine firm Ask Jeeves has bought portal network Excite Europe from Tiscali, for an undisclosed sum.
The deal follows Ask Jeeves acquisition of the US-operated Excite.com portal in March 2004.Steve Berkowitz, CEO of Ask Jeeves, said: 'This deal is a next step in Ask Jeeves' European expansion strategy. Access to Excite's pan-European operational infrastructure and market knowledge will accelerate our European growth initiative and provide an instant revenue stream from additional users and advertisers.'"

posted at 10:22 PM on Tuesday, May 24, 2005



Google jumps on talk of S&P 500 inclusion | CNET News.com:
"Shares of Internet search leader Google hit a record high on Monday and closed up almost 6 percent in heavy trading amid speculation that the stock could be added to the S&P 500 index."

posted at 11:47 AM



MSN announces satellite-mapping service | CNET News.com: "
Microsoft Chairman Bill Gates previewed new satellite-mapping technology designed to compete with local-search offerings from Google, Yahoo and Amazon.com.
Gates, presenting at the 'D' conference in Carlsbad, Calif., on Monday introduced MSN Virtual Earth, a map service that lets visitors zoom in on a local area and get information about restaurants, cafes, hotels, dry cleaners, and so on. Gates said the service will be available this summer."

posted at 11:47 AM



MSN adCenter Announcement:
"The aim of MSN adCenter is to utilise the power of Microsoft software to enable advertisers to meet their brand and direct needs in a new way through a complete suite of advertising technology, where a complete end to end campaign is managed via one system. "

posted at 10:16 AM



Google introduces personalized home pages | CNET News.com:
"The feature, which has not yet been named, lets people with Gmail and other Google accounts create a home page with different modules that they can drag and drop across their page, giving them one place to go for e-mail, headlines, weather reports, maps, movie schedules and, of course, Web search. "

posted at 12:00 PM on Friday, May 20, 2005



Google Personalised

As predicted a couple of years ago - google find a way to integrate their services through a 'my google' style service called Google Personalised

posted at 11:58 AM



Google CEO defends privacy policies | CNET News.com:
"SAN FRANCISCO--Google Chief Executive Eric Schmidt acknowledged that his company's search engine can ruffle privacy feathers, but said the company's technology doesn't violate the company's founding motto, 'Don't be evil.'
Schmidt discovered his own home phone number through Google, but said he was able to remove it by filling out Google's standard form. But Google shouldn't be blamed when that sort of private information crops up, he said. "

posted at 11:55 AM



Google jumps on RSS ads | CNET News.com:
"Google has begun selling advertisements for Web publishers' syndicated news feeds, in an attempt to lead a developing and untested market.
As previously reported, the search company has been quietly testing a service that pairs text or graphical ads from its Google AdSense network with feeds formatted in the syndication standards RSS (Really Simple Syndication) or Atom. This week, the company said it has introduced a beta program for all Web publishers."

posted at 11:44 AM on Thursday, May 19, 2005



SEM Agencies: Prepare to Play Musical Clients:
"Our surveys indicate most agency relationships are new and pretty stable. But they also point to imminent change. Quite soon, we'll see clients change agencies. Churn is imminent. As average click costs increase, clients will scrutinize their agency's work and consider whether they're getting the best performance at the best value."

posted at 7:53 PM on Wednesday, May 18, 2005



Proposition from an Indian ad-clicker - Tim Yang's Geek Blog:
"India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click. And the Indian ad clickers get a percentage of the take. Here's an email exchange I had earlier this week with a representative of an Indian ad clicking syndicate."

posted at 7:42 PM



The Number One Rule of Organic Search Marketing:
"They're on the right track, but all the content and link building in the world won't do them a lick of good if they break this rule. So what is the number one rule of organic search marketing?
Speak your customers' language. "

posted at 7:24 PM



Cool Tools . . . that are also FREE!:
"When working with my workshop or online SEO students, I'm often told of a really neat tool that I've never heard of before.
So, I thought it would be a great idea to share these tools with you, just like they were shared with me. "

posted at 7:23 PM



Google launches desktop search for businesses | CNET News.com:
"Dave Girouard, general manager of Google Enterprise, said the business edition of desktop search is based on Google's consumer product but includes features particularly for business users.
Among other things, the free downloadable software is integrated with Google's Search Appliance and Mini--which search company intranets--and Lotus Notes, the ubiquitous business e-mail system from IBM. "

posted at 1:13 PM



Microsoft ups ante in desktop search | CNET News.com:
"Microsoft has released a final version of its desktop-search software as it tries to enhance its presence in the burgeoning market staked out by rivals Yahoo and Google. To address some privacy concerns with desktop search tools, Microsoft updated the software to let people control which files the software indexes and how often. In addition, the company is allowing developers to create plug-ins for the toolbar so that it will search other file types not already included in indexing."

posted at 1:40 PM on Tuesday, May 17, 2005



AOL eyes return of 'world' to World Wide Web | CNET News.com:
"BEIJING--Time Warner's AOL unit is working on a new Internet business strategy that it may eventually use in foreign markets, Time Warner's chief said Monday, outlining a move that could reverse a long retreat to AOL's U.S. base.
'We've been working with AOL to try and see if we can't create an Internet portal strategy that we can then expand outside the U.S. in other countries,' Time Warner CEO Richard Parsons told Reuters on the sidelines of the Fortune Global Forum "

posted at 11:49 AM



The Number One Rule of Pay-Per-Click:
"They don't understand that while they know how to set up a campaign, manage bids, and have even been able to see a rise in sales or leads, they are still breaking the number one rule of pay-per-click. They just don't get that it's not about buying traffic. "

posted at 1:19 PM on Friday, May 13, 2005



Netimperative - UK news site covers search wars:
"The first UK-biased search engine information site went live this week.
Search Engine War is run by the technical team at Neutralize and includes news, comment, blogs and resources for search engine marketers in the UK."

posted at 12:21 PM



AOL's remixed Messenger | Newsmakers | CNET News.com:
"So on Thursday, AOL activated a free Web-based e-mail account for every customer with an AIM screen name--in effect, a free upgrade for 5.9 users.
The company has also begun to reshape the underlying architecture of AIM, to make it a free communication portal with tools for SMS (short message service), Internet telephony, video chat, instant messaging, file sharing, blogging and now e-mail. That's due this summer."

posted at 12:12 PM



Google buys social-networking service | CNET News.com:
"update Google has acquired social-networking service Dodgeball, as it continues its expansion beyond search.
Dodgeball posted a notice on its site, saying it was acquired on Wednesday. The note did not reveal financial details but did say that Dodgeball's two co-founders are 'Google superfans.' "

posted at 12:10 PM



Yahoo sued over child porn site | CNET News.com:
"A minor and his parents have filed a $10 million lawsuit against Yahoo and a man who once operated a Yahoo Groups site where members traded child pornography. "

posted at 12:05 PM



There's Gold at the Patent Office - Google & Yahoo!:
"From what I have read and heard, however, only one real surprise has emerged from either of the patent applications. That's the attention that Google pays to time. And, as with all else in the SEO world, there's no quick and easy explanation for the role of time in the Google algorithm. But we can make a few observations about it. "

posted at 8:16 AM on Thursday, May 12, 2005



Google puts brakes on Accelerator | CNET News.com:
"Google has stopped allowing downloads of its Web Accelerator software, just days after it began offering the product.
Google cited capacity as the reason for putting the brake on downloads of Accelerator, which is designed to speed the delivery of Web pages. A message on the site said the company has reached its 'maximum capacity of users and (we) are actively working to increase the number of users we can support.' "

posted at 1:20 PM on Wednesday, May 11, 2005



FAQ: Hard facts about Google's Web Accelerator | CNET News.com:
"Google last week unveiled a new application for speeding up the delivery of Web pages. As has become routine with several of the company's recent announcements, including Gmail and desktop search, critics immediately looked for ulterior motives, privacy breaches and security slipups. "

posted at 1:19 PM



Google search finds outage | CNET News.com:
"Google's Web site was inaccessible for a brief time Saturday and some visitors reported being rerouted to another site, leading some to believe that the search giant had been hacked"

posted at 11:37 AM on Monday, May 09, 2005



Google speed bump draws scorn | CNET News.com:
"What's new:
Critics are rankled over a flaw with Google's new Web acceleration software that can serve cached copies of password-protected content.
Bottom line:
Google says it is working on a fix for the Web Accelerator threat. Regardless, privacy advocates charge that the search engine's privacy policy doesn't address some consumer concerns."

posted at 1:32 AM on Sunday, May 08, 2005



Google Web Accelerator:
"Google Web Accelerator is an application that uses the power of Google's global computer network to make web pages load faster. Google Web Accelerator is easy to use; all you have to do is download and install it, and from then on many web pages will automatically load faster than before. "

posted at 11:55 AM on Friday, May 06, 2005



Yahoo developing an audio search engine | CNET News.com:
"Web giant Yahoo is developing a search engine for finding downloadable songs and music data from across the Internet, CNET News.com has learned. "

posted at 11:47 AM



Yahoo, Google turn up volume on video search battle | CNET News.com:
"Yahoo and Google's ongoing rivalry turned to video search this week, with each company touting more searchable content and marquee partnerships. "

posted at 11:47 AM on Thursday, May 05, 2005



Gmail Web Clips: More On Google's Feed Aggregator, Plus Feeds From Google News
In a very unsurprising move, Google seems to be testing the integration of a feeds-reader in Gmail...

posted at 3:32 PM on Tuesday, May 03, 2005





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