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search marketing resources search marketing news October 2003 November 2003 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 January 2006 April 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 February 2007 April 2007 May 2007 June 2007 July 2007 February 2009 send this page	Search Marketing Resources - Links to tools and resources Inside the Teoma algorithm - Search engine boss Paul Gardi. - a good interview w/ mike grehan "o Mike: So, I have to ask you, if you were talking to some guy who's just starting with this stuff... You know, I think I know what best practice is but, there's a lot of stuff that's just not about basic web pages. There's linkage data and all that. If you're just new to the web and you have no linkage and don't know much about the 'black-box' side of search engines... what do you do? o Paul: He wants to be a good... Hmmm... I'd say the same thing as I'd say to some guy who's just arrived in town and said, you know... I need a job. I'd say: 'What are you good at?' And then what kind of advice would you give that person? Well this is exactly the way the web works. I'd say knock on a few doors. Go and meet people. Talk to them and tell them what you're good at. And the ones who will like you for that will put you in their address book or their filing system so they have a record of you. They can then refer to you when they have a question, or refer you to someone who may be looking for whatever it is you do. You become known for something and you become a member of a community. You mix in that community. If you're good at tennis, you join the tennis club. You become a member of a community and if you're a genuine value provider, of genuine interest they will treat you and accept you as part of the community as well. And it doesn't take as long as some people think it takes. The structures are already there, we're refreshing the pages all the time. If a new page comes up, we may not find it straight away, so you can use paid inclusion so we actually know you're there right at the beginning. And if you've got " Keyword Effectiveness Index (KEI) Explained Explanation of Wordtracker's KEI tool SEM Power Tool: The Mighty HTTP Referrer: "To really tap into search engine marketing's (SEM's) power, search marketers have to get technical every once in a while. This is one of those times. The more you know about the HTTP referrer (also called 'the referrer'), the more information you have at your fingertips. " - a different way of explaining the need for web analytics
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